The „mass“? It’s me! Mass customization – how to standardize mass production in social times?


Alexander Ertner

Director of Sales/Partnerships/PR/B2B, Chocri GmbH


Day 1 Keynote: How the crowd changes supply chains

Session 6: Disruptive Change

Alexander Ertner was born on 7 March 1975 and grew up in Ludwigslust in South West Mecklenburg. In 1993, he relocated to Berlin. He has been an independent publisher of magazines and music since 1994 and active in the online business since 2006, specialising on mass customisation. He has previously worked as an executive for,,, and Since 2013, he has been Head of Sales, Cooperations, PR and B2B at


                     Supply Chain Management | Finance | Logistic | Purchasing   
Creative minds behind Start-ups, small and medium-sized businesses and large enterprises