Vice Director, Center for Customer Insight (CCI-HSG), University of St. Gallen
Prof. Dr. Sven Henkel is Assistant Professor of Marketing at University of St. Gallen. As Vice Director of the Center for Customer Insight, he is responsible for transfer research projects with corporate partners like BMW Group, T-Systems, ABB Group and B. Braun among others. Sven Henkel’s research focuses on marketing communication and branding. He has also been actively analysing the perception and marketing of innovations in recent years. Starting July 1 st , he will assume the Professorship of Marketing & Sales at EBS University in Wiesbaden and Frankfurt. He will also serve as Director of the Automotive Institute for Management (AIM). Sven Henkel is married and has two sons.